App Rejected Reason:
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Mar 12, 2012 02:34 PM. From Apple.
12.3
We found that the experience your app provides is not sufficiently different from browsing a content aggregator web site, as required by the App Store Review Guidelines.
While your app may facilitate access to content from a range of web sites, even when including features such as Push Notifications, the experience it provides is not significantly different from using Safari. Such apps do not include enough native iOS functionality to be appropriate for the App Store.
We encourage you to review your app concept and evaluate whether you can incorporate additional features to enhance the user experience.
Alternatively, you may wish to consider building a web app using HTML5. HTML5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using HTML5, web apps look and behave like native iPhone and iPad apps, and using HTML5's Offline Application Cache, your web apps work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire.
If you wish to build an HTML5 web app, you can do so and distribute it directly from your web site. It is not appropriate to submit an HTML5 web app to the App Store.
To get started with iPhone or iPad web apps, please review Getting Started with iPhone Web Apps.
For a description of the HTML elements and attributes you can use in Safari on iPhone, check out Safari HTML Reference: Introduction.
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