Analytics can help you pinpoint problems and improve your site's content and/or design ... you can do this via conversions, goals, funnels, etc or just use the basics such as Bounce Rate, Exit Pages, etc
sometimes all you need to do is review Bounce Rate, Exit Pages, etc .. these numbers alone can help you determine if a "change" is working as designed or needs tweaking
for example...
you just upgraded your web site ... the upgrade was smooth but participation and registration have dropped since then - not sure what's causing the drop
an increase in Bounce Rate (before vs after the upgrade) can tell you something is wrong - something is turning visitors off ... maybe it's just the index page or another page
the same applies to Exit Pages - and increase can suggest that something is wrong with a particular page ... for example, a high number could suggest that something is wrong with the layout/design of that particular page ... maybe the page is taking too long to load - did you recently add a new widget(s)? changed the layout of the index page? changed colors? etc, etc
registration dropping...
with goals and funnels, you can compare registration rates ... are people filling it out or exiting the page; if they are exiting the page at an increased level maybe something is wrong with the registration process
there is so much more that you can do with Google Analytics...
- Track Marketing Campaigns (Are you getting your money's worth on a campaign? You don't want to put money on a campaign that isn't working for you do you.)
- Content Performance (if you find traffic is decreasing maybe it's time to change the contents on your site ... find out what content items are performing the best
- Segmentation allows you to slice into large amounts of data into smaller reports. For example, segmenting Search Engines traffic sources can tell you if visitors from Yahoo spend more time on your site vs google or msn.
sometimes all you need to do is review Bounce Rate, Exit Pages, etc .. these numbers alone can help you determine if a "change" is working as designed or needs tweaking
for example...
you just upgraded your web site ... the upgrade was smooth but participation and registration have dropped since then - not sure what's causing the drop
an increase in Bounce Rate (before vs after the upgrade) can tell you something is wrong - something is turning visitors off ... maybe it's just the index page or another page
the same applies to Exit Pages - and increase can suggest that something is wrong with a particular page ... for example, a high number could suggest that something is wrong with the layout/design of that particular page ... maybe the page is taking too long to load - did you recently add a new widget(s)? changed the layout of the index page? changed colors? etc, etc
registration dropping...
with goals and funnels, you can compare registration rates ... are people filling it out or exiting the page; if they are exiting the page at an increased level maybe something is wrong with the registration process
there is so much more that you can do with Google Analytics...
- Track Marketing Campaigns (Are you getting your money's worth on a campaign? You don't want to put money on a campaign that isn't working for you do you.)
- Content Performance (if you find traffic is decreasing maybe it's time to change the contents on your site ... find out what content items are performing the best
- Segmentation allows you to slice into large amounts of data into smaller reports. For example, segmenting Search Engines traffic sources can tell you if visitors from Yahoo spend more time on your site vs google or msn.
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