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With the upcoming release of our new vBulletin 4.0 software products, we have introduced corresponding new licensing and pricing structures. Overall, reaction from our customers has been very positive, as evidenced by record-setting sales.
Introducing new products is challenging, especially for a wide and well-established customer base, such as we have with vBulletin. A small but vocal group of impassioned vBulletin enthusiasts has expressed some concern and confusion about these new developments. We are listening and have made a number of modifications in response. Our purpose with this communication, including the amended FAQ's, is to explain our rationale behind these new licensing and pricing structures and to illustrate their benefits.
The new structure is designed to create incentives for the more rapid feature-releases of our software products, allowing for a more dynamic line of products. The pricing is structured to provide these new features at very competitive price points. The pre-sale event was designed to reward our current, loyal vBulletin customers with the option to get these new features at a significant savings.
Our customer base is more than 100,000 strong. We designed and aggressively discounted the price of the new vBulletin 4.0 Publishing Suite with the aim of providing the best product at the best price to as many of our customers as possible. The Suite offers a compelling value: it encompasses a a platform to support Forums, Blogs and new modules for community publishing, customer support and all future 4.0 software updates for the life of the product.
We believe vBulletin continues to provide an exceptional software value with these new products: an individual license is priced at the cost of just a few hours of development.
We hope this additional information and the newly updated FAQ's provide some clearer answers. We are listening.
Visit the updated vBulletin FAQ.
Introducing new products is challenging, especially for a wide and well-established customer base, such as we have with vBulletin. A small but vocal group of impassioned vBulletin enthusiasts has expressed some concern and confusion about these new developments. We are listening and have made a number of modifications in response. Our purpose with this communication, including the amended FAQ's, is to explain our rationale behind these new licensing and pricing structures and to illustrate their benefits.
The new structure is designed to create incentives for the more rapid feature-releases of our software products, allowing for a more dynamic line of products. The pricing is structured to provide these new features at very competitive price points. The pre-sale event was designed to reward our current, loyal vBulletin customers with the option to get these new features at a significant savings.
Our customer base is more than 100,000 strong. We designed and aggressively discounted the price of the new vBulletin 4.0 Publishing Suite with the aim of providing the best product at the best price to as many of our customers as possible. The Suite offers a compelling value: it encompasses a a platform to support Forums, Blogs and new modules for community publishing, customer support and all future 4.0 software updates for the life of the product.
We believe vBulletin continues to provide an exceptional software value with these new products: an individual license is priced at the cost of just a few hours of development.
We hope this additional information and the newly updated FAQ's provide some clearer answers. We are listening.
Visit the updated vBulletin FAQ.
