From version 3.5, vBulletin has an extensive plugin system, allowing new features to be added and functionality to be changed by third-party add-ons, without modifying the core vBulletin code.
The following sections detail some of the methods in which this can be done.

Plugins are added, edited, activated, deactivated and deleted all via the "Plugin Manager" on the admin control panel ("admin cp" or "acp").
ACP -> Plugins & Products -> Plugin Manager.